HOW the ambulance service operates on one of its busiest days of the year will be revealed next week on social media.
The East of England Ambulance Service will be tweeting details of incidents on its own 'Black Friday.'
The ‘Twitterthon’ follows a similar event last year, a day which saw the service handle 3,186 calls, making it one of the 30 busiest days between November and February.
December 16 is particularly busy as many people attend Christmas parties and enjoy nights outs.
The event can be followed by using #24HoursinEoE. It starts at 7am from the Norwich control centre, moving to Chelmsford, then Bedford, then finishing with a ride out in Peterborough.
By featuring the Essex control room, 999 calls from across Essex, including Colchester, Tendring, Haldstead and elsewhere are expected to feature.
Head of Emergency Operations Centre Gary Morgan said: “In an ideal world, we’d invite every single person to ride out on an ambulance and see a control room, but in reality bringing it to life for people who use Twitter is one of the next best things we do to give people an appreciation of our work and the activity we face on such a busy day.
“Obviously we hope it makes people think twice about how they may use NHS services and 999 in particular during the festive period – the 23rd of December is also predicted to be a busy Friday as it’s the last before Christmas, so if people can take on board just what it is we face and use services differently, it can have real benefits to everyone including other patients in their emergency hour of need,” he said.
Information about winter health and demand on the ambulance service can be found at www.eastamb.nhs.uk.